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Management Philosophy

Aiming to be a Highly Creative and Well-Liked Company

We create a comfortable and prosperous living environment.
We offer products and services that put customer satisfaction first.
We promote corporate activities toward a new era.
We aim to be a vibrant company that values its employees.

Action Guidelines

Burning with Pioneering Spirit, Never Satisfied with the Status Quo

Be aggressive without fear of failure.
Strive for constant excellence and self-improvement.
Unleash your creativity to meet the challenge of the changing times.
Value coexistence with nature and engage positively in socially beneficial activities.
Act with confidence and pride as leaders of music culture.


Ever since our founding, we have pursued corporate activities with the goal of making better musical instruments and contributing to music culture. Today, as society and industry continue to undergo significant structural change, Kawai continues to promote corporate activities in accordance with the above Management Philosophy and Action Guidelines in order to contribute more broadly to people's daily lives and culture.